Strategies to retain customers

Strategies to retain customers

Retaining customers is just as important as acquiring new ones, if not more important. This is because unless customers had a negative experience with your company, they will use your services or buy your products again. Here are some strategies you can use to retain your customers: Observing customer behaviours: Analysing customer behaviour patterns will…

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Responding to a breach of employment contract

Responding to a breach of employment contract

Employment contracts contain terms and conditions which both the employee and employer agree upon. Ideally, this contract should be written rather than confirmed verbally to avoid miscommunications or misunderstandings. Contracts may also contain implied terms i.e. not misusing confidential information. Employment contracts are also governed by legislation that provides further information about the minimum terms…

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Looking out for super scams

Looking out for super scams

The market for super funds is extremely competitive. Scammers take advantage of this by promising unrealistic benefits to acquire personal or account details. They are able to use this information to steal your identity or transfer your super to an account they can access. Scammers can approach you in various ways. You could receive a…

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Taxation of your investment income

Taxation of your investment income

Investment income needs to be included when conducting tax returns. This includes any income acquired through interest, dividends, rent, managed funds distributions, and capital gains. The income yielded from investments is taxed at a marginal tax rate. Individuals are able to claim deductions for the cost of buying, managing, and selling an investment. However, the…

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Effective email campaigns

Effective email campaigns

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term. How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

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