Tips to reduce churn for your business

Tips to reduce churn for your business

Acquiring new customers can often be simpler than retaining existing customers. However, loyal customers give your business a higher chance of succeeding. Unhappy customers stop doing business with you, negatively affecting your business’ growth. The rate at which your business is losing customers is called churn rate. It can be crucial to address this churn…

Making the most of your marketing budget

Making the most of your marketing budget

Maximising returns on investments is the primary goal for every business owner who invests in a marketing campaign for their brand. Learning how to properly test and troubleshoot your budget according to your business needs can help you save a failing campaign from costing you money. ObjectivesThe first step to budget optimisation is being clear…

Migrating your website without downtime

Migrating your website without downtime

Having a strong digital presence has now become a basic part of running a business. Business owners are investing time and resources into developing and upgrading their websites. An important thing to remember during this process of website migration is efficiency. When shifting from one website host to another, poor planning can lead to longer…

Developing a sales strategy plan

Developing a sales strategy plan

A successful sales strategy plan will provide your business with clear priorities, goals, and outcomes that can help you increase sales. Outline your mission and goalsWhat’s your business’ mission statement? What are the goals and objectives that will help you achieve this? Your mission statement should define what your business stands for and what it…