How To Make Your Social Media Pop

How To Make Your Social Media Pop

Harnessing the power of social media is no longer optional for businesses and individuals alike. Whether you’re a brand looking to expand your reach or an individual aiming to build a personal brand, effective use of social media can be a game-changer. Here are key strategies to help you make the most of your social…

A Or B Why Does Email Segmentation Matter

A Or B? Why Does Email Segmentation Matter?

Sending generic, one-size-fits-all emails to your entire subscriber list is no longer a viable business strategy. Enter email segmentation – a game-changer in the world of email marketing. What is Email Segmentation? Email segmentation is the practice of categorizing your email subscribers into distinct groups based on specific criteria. These criteria can include demographic information,…

Blogging Your Business A Brief How To

Blogging Your Business: A Brief How-To

A website is no longer the only way to get your business more online visibility. Business blogs have emerged as new and effective marketing channels besides their business’s primary websites, but rarely are they fully utilised as connected business channels. Here are a few key steps to consider when building a successful business blog. Plan…

Mobile App Design – A Breakdown

Mobile App Design – A Breakdown

App design combines the user interface (UI) And user experience (UX) into a seamless balance of functionality and style. In terms of designing an app, the term user interface tends to speak more about the overall design in terms of style (such as colours, fonts and general look and feel), whilst the term user experience…