Website Analytics And Website Engagement Data – The Two Tools Your Website Cant Skimp On

Website Analytics And Website Engagement Data – The Two Tools Your Website Can’t Skimp On

Website analytics tells the story of your website’s overall performance, while website engagement data tells the story of every visitor to your website. If you’re looking to sell your products or services online, the data gleaned from these can provide valuable, crucial information to help you structure your marketing objectives and goals, and improve your…

5 Simple Ways To Boost SEO On Your Website

Search engine optimisation (or SEO) may sound like a technologically jargon-heavy mouthful, particularly to the people who are without the know-how or understanding. However, making your website SEO-friendly can be a simple but effective way in increasing your outreach, as well as providing your audience with a positive user experience. Here are a few changes…

The Balance of UX UE For App Design

The Balance of UX & UE For App Design

App design combines the user interface (UI) And user experience (UX) into a seamless balance of functionality and style. In terms of designing an app, the term user interface tends to speak more about the overall design in terms of style (such as colours, fonts and general look and feel), whilst the term user experience…

Using Email Campaigns To Generate Sales

Using Email Campaigns To Generate Sales

With countless emails flooding your customer’s inboxes daily, it can seem like an insurmountable task just  to get them to open yours. Unless your email marketing is being handled smartly and creatively, it could go unnoticed and unread. Email marketing is the act of sending promotional materials through email, where reaching your customers via their…