In a digitally inclined world, adapting to technological advances such as cryptocurrency is a dividing opinion in many countries. One of Australia’s major four banks recently announced that it plans to use its banking application to allow its customers to trade, buy or sell cryptocurrency. The Commonwealth Bank of Australia is the first bank to…
A business that uses technology to assist in it’s day-to-day operations needs to think about security on both the tangible and intangible levels. With many businesses handling confidential data and client information, data security and breach prevention is an issue that the business must be capable of addressing. At risk for businesses is the destruction,…
Social media platforms have become an increasingly pivotal aspect of marketing, particularly throughout the challenges of a digital economy. It’s one of the easiest ways to interact with existing and potential customers from the comfort of their own homes. Although social media draws many benefits for businesses and customers alike, social media needs to be…
While email marketing remains one of the most effective platforms for businesses to reach clients on a personal level, it does not always deliver the results a business might be after. If your business is finding that your email marketing isn’t going as well as you had hoped, here are five simple ways to improve…
Social sharing is a great way to drive traffic towards your business – however, many find that their content is not reaching the engagement level that it should be. Social media is a large part of business strategies in these digitally interconnected times. The sharing of content via social media platforms such as Facebook, Twitter,…
If you’re a small business owner operating currently, you have likely created multiple paths towards marketing your business. One of the most critical aspects of digital marketing and sales is your website and converting visitors into leads. A solid goal to have in mind (and a challenging one at that) is to bring in new…
The spam filter and detection protocols that email inboxes have in place protect against malicious and fraudulent emails that could potentially cause harm. They also keep from cluttering the inbox with meaningless content. If you are a business trying to reach out to your customer base using email delivery systems, you could run the risk…
Website analytics tells the story of your website’s overall performance, while website engagement data tells the story of every visitor to your website. If you’re looking to sell your products or services online, the data gleaned from these can provide valuable, crucial information to help you structure your marketing objectives and goals, and improve your…
Voice technology and speech recognition software is becoming a more prevalent force within personal lives. From Google to Siri to Alexa, you may have already encountered an instance where speech recognition software made an appearance and used it to save you time in typing out a message, a memo or even making a shopping list.…
Search engine optimisation (or SEO) may sound like a technologically jargon-heavy mouthful, particularly to the people who are without the know-how or understanding. However, making your website SEO-friendly can be a simple but effective way in increasing your outreach, as well as providing your audience with a positive user experience. Here are a few changes…